Advances in Hair Styling 446 In today’s world of globalization, value creation is lot more relevant with regard to awareness for ethical and environmental impact. Tomorrow is about fusion–of culture and diversity, of health and beauty. In the food industry, we have already seen this trend in action and it looks to spread further across various industries. Future Scope Polymers: Polymer science has seen considerable progress in the last two decades. Advancements in polymer chemistry and engineering have resulted in development of next generation polymers/materials that influence our lifestyles. In future, amalgamation of polymer science and other branches of science, such as colloidal science and biotechnology, will lead to novel composites influencing our existence. Product formats: Distinction between the product formats is becoming hazier for example, conditioning treatments and styling products are bridging their respective gaps and there is a fairly constant overlap in features and claimed functions. In future, more demand will be placed on rinse-off products to deliver benefits that are presently offered by leave-in systems. Demand for unique and/ or novel product texture will challenge scientists to create novel product microstructures that deliver unique sensory and functional benefits. It is merely a matter of time before new products will be designed to work in synergy with hair care tools. Test methodology: The personal care industry has seen growth in not only the number of methods to evaluate hair damage and the effects of cosmetic treatments, but also in their sophistication. Methods now allow us to map the topological structure of the surface of the cuticle, form a profile of chemical components throughout the cross-section of the fiber, and allow us to know the micro-mechanical properties of a polymeric resin on the hair. These new methods will illuminate us with not just the features of these polymers, but allow us to know in fine detail the exact mechanism of how ingredients work to provide advanced styling and conditioning benefits. Ethnic hair care: There is no question that companies today