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ADAPTIVE MEASURES: TRANSLATING UV PROTECTION TO HAIR CLAIMS
Keyword(s):
Hair Care; Hair treatment; Claim substantiation
Author(s):
Giorgiana Giancola; Ernesta Malinauskyte
Document/Item Type:
Research papers and magazine articles
Record Type:
Link to publisher site
Access Type:
Open Access
Details:
Giancola, G., & Malinauskyte, E. (2019, April) Adaptive measures: Translating UV protection to hair claims. Cosmetics & Toiletries Magazine, 134(4), 34-46.
Most consumers are aware that exposure to UVB and UVA radiation accelerates skin aging and increases the risk of skin cancers such as melanoma. Therefore, agents for protecting the skin against UV radiation are not rare guests in consumers’ cosmetic bags; however, fewer individuals have awareness or concern that their hair is also affected by UV radiation.